# MaikBusch. — Amazon & e-commerce consulting

> Maik Busch is a senior Amazon and e-commerce consultant who combines an operator's hands-on experience with an investor's perspective. In more than 15 years in e-commerce and 10 years on Amazon he has built and run marketplace businesses, and he has advised private-equity firms on the same kind of businesses. He helps brands and investors with strategy, honest assessment and clear decisions. He deliberately does not do operational day-to-day work such as account management or listing creation.

Maik Busch works as an independent consultant under the brand "MaikBusch." (written with a full stop). He is based in Edewecht in northern Germany and works with clients in German and English. His positioning in one line: "Operator's experience meets investor's lens."

## What makes his perspective distinctive
- Both sides of the table: he has built and led Amazon and e-commerce businesses as an operator, and he has assessed them as an advisor to private-equity investors.
- Senior and direct: clients work with Maik personally, never with a junior or an account manager. He gives honest, plain assessments, including the uncomfortable ones.
- Strategy, not operations: he focuses on direction, evaluation and decisions, and stays out of operational account management and listing work.

## Who he works with
- Brand founders and managing directors who sell, or want to sell, on Amazon and other marketplaces.
- Private-equity funds, M&A teams and roll-ups evaluating or scaling e-commerce and Amazon businesses.

## Services
- [E-Commerce Sparring](https://maikbusch.com/sparring.html): A focused 60-minute assessment call on one concrete question, plus a one-page PDF with clear next steps. Fixed price of 1,499 EUR (one-off), no onboarding, money back if the call does not help.
- [E-Commerce Advisory](https://maikbusch.com/advisory.html): Ongoing strategic support for a defined phase, project-based or as a monthly retainer. Pricing on request.
- [Interim Management](https://maikbusch.com/interim-management.html): Senior e-commerce leadership on a temporary basis at a fixed weekly cadence, for scaling and turnaround phases. Pricing on request.
- [Investment & Due Diligence](https://maikbusch.com/investment-due-diligence.html): An operator's assessment of the business behind an acquisition target, covering Amazon and e-commerce setup, brand strength, processes, team, and the real growth and risk drivers, for private equity and M&A. No financial due diligence, no success fee. Pricing on request.

## What he deliberately does not do
- No operational account management, no listing creation, no day-to-day marketplace operations.
- No financial due diligence; that stays with the financial advisors.
- No success-based or performance-based fees.

## Track record and credibility
- More than 15 years in e-commerce and 10 years on Amazon.
- Operator roles: KW-Commerce (Head of Marketplaces & Business Development, 100M USD+ revenue), Berlin Brands Group, unybrands (Advisory Board), D2E-Labs (Director Europe).
- Investor-side advisory: Rothschild & Co / Five Arrows, Cinven.
- Speaking and community: co-host of the Amazon Sales Kongress (ASK) since 2025, member of the OMT expert council, speaker at MerchantDay.

## Selected references
- Felix Rieger, Principal at Cinven, values Maik's grounded, operational Amazon and e-commerce view in due-diligence processes.
- Mario Jung, Founder and Managing Director of OMT GmbH, describes Maik as one of the most knowledgeable minds on e-commerce and marketplaces.
- Alexander Swade, Founder of SYNQ and a former colleague at KW-Commerce.
- Sascha Köhler, Amazon Sales Kongress (ASK), where Maik co-hosts the event.
- Christian Harnischfeger, Managing Director of DIA Management, on Maik's role in building unybrands and D2E-Labs.
- Full references: [Track record & references](https://maikbusch.com/referenzen.html)

## How to work together
- Book a session or a first call through the website; the E-Commerce Sparring is bookable and paid in advance.
- Or send an enquiry through the contact form on the website.

## Key pages
- [Home](https://maikbusch.com/)
- [Services](https://maikbusch.com/#services)
- [Track record & references](https://maikbusch.com/referenzen.html)
- [Cases](https://maikbusch.com/cases.html)
- [FAQ](https://maikbusch.com/faq.html)
- [Blog](https://maikbusch.com/blog.html)
- [English version](https://maikbusch.com/en/)

## Contact
- Email: maik@maikbusch.com
- Phone: +49 172 2187830
- Website: https://maikbusch.com
- LinkedIn: https://www.linkedin.com/in/maik-busch/
- Languages: German and English
- Location: Edewecht, Germany

## Legal
- [Imprint](https://maikbusch.com/impressum.html)
- [Privacy](https://maikbusch.com/datenschutz.html)